AI will cause a homogenization of content produced, which will cause users to be frustrated with the blandness and sameness of content. So the best creators won't just use tools, they will combine them in ways no one else does. And it will matter because that uniqueness will cause content to stand out, to rise above the rest. The role that novelty will play attention, learning, and recall will be critical - especially if content starts looking, sounding, and feeling the same. The magic happens when creators blend multiple tools, traditional design skills, and audience feedback into one integrated workflow. Blending these, whether using multiple mediums, AI, or human-derived concepts, will allow for unique opportunities to go beyond the synthesized content. More than ever, this will become a valuable skill set. John Munnelly, an expert on the TechSmith Training Advisory Board, calls this the rise of the Holistic Creator. So, what does this mean for the future of training and content creation? Read the full article with the link in the comments. What’s your go-to tool combo for content creation? Drop your favorites in the comments!
TechSmith
Software Development
East Lansing, Michigan 17,733 followers
We empower people to create remarkable videos & images for tutorials, customer training, and seamless communication.
About us
People understand information better when it’s communicated visually. When the content you create, the emails you send, or the courses you teach aren’t visual, people tune out and retain less of the information you’re trying to share. We understand that it can feel intimidating to create visual content. You may feel you don’t have the skills or time to do it on your own, but TechSmith software and solutions are perfect for anyone who wants to create and share images and videos for better training, tutorials, lessons, and everyday communication. For more than 30 years, TechSmith has helped thousands of businesses and millions of people worldwide create and share professional-quality content that drives results. No pro skills required. Whether you need to make a tutorial for your product, train someone on a new piece of software, teach an entire online course, or simply show someone a process, you can quickly create high-impact images and videos for more engaging communication. Plus, with TechSmith, you’re never truly on your own. We have a huge library of tutorials, webinars, assets, and other resources to help you learn more. And, our world-class technical support is always ready to answer your questions. It’s really that easy. See for yourself with a free trial of our software, or connect with us to get practical tips and grow your skills. You’ll delight your customers, coworkers, students, and other learners — and transform the way you teach, train, and explain.
- Website
-
https://www.techsmith.com/
External link for TechSmith
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- East Lansing, Michigan
- Type
- Privately Held
- Founded
- 1987
- Specialties
- TechSmith Snagit, TechSmith Camtasia, Screencast.com, TechSmith Fuse, screen capture, video editing, screen recording, screencasting, software development, video, lecture capture, training, TechSmith Capture, Work Place Communication, and Async work
Locations
-
Primary
14 Crescent Rd.
East Lansing, Michigan 48823, US
Employees at TechSmith
Updates
-
What does a video truly NEED? Viewers agreed that videos needed to be informative, engaging, and clear above all else. To learn more about video statistics, check out the full Video Viewer Study! 🤩🤩 https://bit.ly/4j7jaR0 #learninganddevelopment #training #Camtasia #communication
-
-
Ever had to restart a recording due to a cursor slip or click? 😣 We've all been there! With Camtasia's cursor smoothing, those sudden jolts or mistakes are automatically fixed. No need to start over – just keep recording and let Camtasia handle the rest, saving you time. A consistent cursor guides your audience’s attention and makes your tutorials clear and effective. Learn more with the link in comments. #communication #videoediting #productivityhacks
-
-
Want to take your video content to the next level? Camtasia’s multi-track screen recorder gives you complete control over every aspect of your recording! 🎬 ✅ Capture audio and video separately ✅ Move your webcam footage with ease ✅ Mute unwanted audio without affecting other elements Whether you're creating tutorials, presentations, or video lessons, Camtasia helps you produce perfect content, every time. 🌟 👉 Learn more about this game-changing feature: https://lnkd.in/gWRcRVqR #ContentCreation #EngageYourAudience
-
-
Sending you all the peace and good vibes as you hit the reset button for the week. May your video revisions be few, your views be many, and your creativity run wild! 🎬🌟 By the way—did you know Camtasia Assets has a whole treasure trove of stock images, videos, and other goodies? Learn more about the asset library here: https://bit.ly/4iiLEWF #Camtasia #Calmtasia #videoeditor
-
We asked people what the most important quality of a video is—so you don’t have to! 🎥🎤 The top answers? Crisp audio, engaging tone, and passionate presenters. It’s clear: audio is key to capturing your audience’s attention. Take a little extra time on your audio today—it makes all the difference! 👂✨ Learn more: https://bit.ly/3Xn9gkj #VideoTips #ContentCreation #camtasia #videoeditor #training #Snagit
-
Elevate your content while engaging your audience with dynamic motion backgrounds Created with an infinite duration so no annoying looping or awkward pauses in the visual ♾️ You can even customize the color, speed, and more to fit your unique needs Captivate your viewers and start creating professional content today! ✨ Learn more! https://bit.ly/4iuj2Kx #ContentCreation #EngageYourAudience
-
-
Magic mirror on the wall, how do I find the right knowledge at the right time, without searching for it? Well, you implement AI tools of course! And no, this isn't a far-off dream; it's happening now! With the right AI tools, employees will be able to surface the exact knowledge they need at the exact time they need it without digging through any archives or documents. The real question: Will companies integrate this AI in a way that truly speeds up learning, or will they fall flat? TechSmith gathered the TechSmith Advisory Board, including Roberto Aiello, and got insights on how AI and other innovations are shaping the future of training. If you’re in L&D, content creation, or education, you need to see this. Read the full article with the link in comments. What’s your take? How do you see AI changing the way we learn? Tell us in the comments!
-
Unlock creativity and consistency with customizable video templates from Camtasia! Save your branded template to make content creation smoother Whether you're making tutorials, explainer videos, or presentations- Camtasia's got your back. Learn more about this feature with the link in comments. #Camtasia #videoeditor #trainer
-
Ever wanted to easily merge your screen recording and webcam footage? 📽️ With Camtasia, you can effortlessly blend multiple media elements to create engaging content. Here’s how: 1️⃣ Start by adding a dynamic background. Customize its color in the Properties panel to make your content truly pop. A small tweak can transform the whole look. 2️⃣When adding a video, rather than altering its size, use the Crop tool for precise control. By cropping, you can focus on exactly what you want the audience to see without affecting resolution. 3️⃣ Arrange your elements thoughtfully. Place the speaker on the right, and your cropped screen recording on the left. Let them complement each other for a balanced visual experience. 4️⃣ Enrich your video with visual effects like corner rounding. It softens the edges, making components harmonized and professional. With these tips, your videos will not only tell a story but capture attention with every frame! Check out the video in the comments below.👇 #Camtasia #VideoEditing #ContentCreation #EducationalVideos #TechTips
-