Marketing has long been in the business of grabbing attention and supplying information. In that way, L&D is not so different. 💡 In fact, people working in L&D can use lessons and knowledge from marketing to design better eLearning material that learners engage with. Tune in to episode 204 of The Visual Lounge with two special guests - Mike Taylor, Learning Consultant at Nationwide, and Bianca Baumann, VP of Learning Solutions & Innovation at Ardent. Find it wherever you get your podcasts. 🎧 Have you ever borrowed ideas from marketing to create L&D content? Let us know in the comments! #thevisuallounge #learninganddevelopment #marketingideas
TechSmith
Software Development
East Lansing, Michigan 15,988 followers
We empower people to create remarkable videos & images for tutorials, customer training, and seamless communication.
About us
People understand information better when it’s communicated visually. When the content you create, the emails you send, or the courses you teach aren’t visual, people tune out and retain less of the information you’re trying to share. We understand that it can feel intimidating to create visual content. You may feel you don’t have the skills or time to do it on your own, but TechSmith software and solutions are perfect for anyone who wants to create and share images and videos for better training, tutorials, lessons, and everyday communication. For more than 30 years, TechSmith has helped thousands of businesses and millions of people worldwide create and share professional-quality content that drives results. No pro skills required. Whether you need to make a tutorial for your product, train someone on a new piece of software, teach an entire online course, or simply show someone a process, you can quickly create high-impact images and videos for more engaging communication. Plus, with TechSmith, you’re never truly on your own. We have a huge library of tutorials, webinars, assets, and other resources to help you learn more. And, our world-class technical support is always ready to answer your questions. It’s really that easy. See for yourself with a free trial of our software, or connect with us to get practical tips and grow your skills. You’ll delight your customers, coworkers, students, and other learners — and transform the way you teach, train, and explain.
- Website
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https://www.techsmith.com/
External link for TechSmith
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- East Lansing, Michigan
- Type
- Privately Held
- Founded
- 1987
- Specialties
- TechSmith Snagit, TechSmith Camtasia, Screencast.com, TechSmith Fuse, screen capture, video editing, screen recording, screencasting, software development, video, lecture capture, training, TechSmith Capture, Work Place Communication, and Async work
Locations
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Primary
14 Crescent Rd.
East Lansing, Michigan 48823, US
Employees at TechSmith
Updates
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It's so easy to get caught up in making slick, cinematic videos when creating training content. We want them to look professional and polished, after all. But in this episode of The Visual Lounge Podcast, Jonathan Halls reminds us of the true goal of training videos. It’s not to win an Oscar or to wow people with your cinematography. 🏆 Training videos should provoke learning. In this episode, Jonathan explores: 🧠 What learning really means in different contexts ⚖️ How to balance making polished vs. effective videos 📹 The three principles of video creation Find the full discussion with Matt Pierce on podcast apps today. #videoproduction #trainingvideos #videocontent #podcast #learninganddevelopment #training #instructionaldesign
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If someone clicks on your YouTube video, you’ve got about 5 seconds to keep them watching. Attention spans are low, and there’s a lot of other content to choose from. 😰 But do L&D creators really need to worry when there’s essentially a “captive” audience in the workplace? Yes! Keeping attention and engagement is so important if you want people to take something away from your videos. Matt Gjertsen, Founder of Better Every Day Studios, joins The Visual Lounge Podcast to talk about what L&D can learn from YouTube creators. Catch episode 207 on podcast apps today. #visuallounge #audienceattention #videocreationtips #learninganddevelopment #training #podcast
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What’s the first step to creating impactful visuals to deliver a message? ✉️ Mike Parkinson’s top tip – don’t start with the creative work. Instead, start with… 🥅 What your goal is 👂 Who your message is for For Mike’s step-by-step process for creating the best possible visuals, check out episode 209 of The Visual Lounge. It’s out now on podcast apps. #visualcontent #visualstorytelling #impactfulvisuals
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Want your audience to retain and learn from the info in your videos? Keep it simple. Overcomplicating your message goes head-to-head with dwindling attention spans. 🥱 A major tip from Tripp Green, Co-Founder of Millbrook Studios! Check out episode 206 of The Visual Lounge on podcast apps to hear from two experts in the art of making engaging videos for clients. #visuallounge #videomarketingtips #contentdevelopment
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From humble beginnings to a channel with over 150k subs, Taim Talks Med started as a personal project that helped Taim Dawod during his studies. 📚 One thing that helped him to level up his content was learning animation to make his videos more visually engaging and helpful. 💻 He joins episode 208 of The Visual Lounge Podcast to share more about his video creation journey and tips for others. Head to your usual podcast app for the full episode. #videoanimation #youtuber #videocontentcreator #podcat #training #learninganddeveloment
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Attention spans are under attack! 🤯 …From the vast amount of content on YouTube. So how do L&D creators compete for their audience’s attention? The good news is that we can learn important lessons from the world of YouTube when it comes to learning content. 🧑🏫 Matt Gjertsen, Founder of Better Every Day Studios joins The Visual Lounge Podcast to explain exactly how. #videocontent #youtubevideos #videoediting #podcast #learninganddevelopment #training
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We dig into the anatomy of a great educational video in this episode – quite literally! 🩻 Recently graduated medical doctor Taim Dawod, found success on YouTube with his detailed videos on human anatomy. But he didn’t set out to make it big. He started his channel, Taim Talks Med, to help with his own studies in med school. Tune in to The Visual Lounge Podcast for a lesson on making great educational content – out now on podcast apps. #educationalvideos #youtubesuccess #videoproduction #podcast #learning #training #learninganddevelopment
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📚 Can L&D take a leaf out of marketing’s book? L&D and marketing may be different functions but they’re both in the business of creating content and getting people to pay attention. So as Mike Taylor, Learning Consultant at Nationwide, says here, L&D could make use of the variety of tools and tech that marketing uses. Hear more about marketing lessons for L&D in episode 204 of The Visual Lounge on your podcast app. #thevisuallounge #contentcreation #marketingtechnology
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Whether it’s an educational, promotional, or entertaining style of video you want to make, it needs to be engaging. 💡 Engaging videos that stick in your audiences’ minds is the bread and butter of Millbrook Studios. So, we invited Co-Founders Tripp Green and Carl Lechner to The Visual Lounge to hear their tips for success. They explain: • Why simple is usually better • How to start making videos • Where to get inspiration to level up your content 🎧 Tune in to episode 206 on podcast apps for the full conversation. #videocreation #videoproductiontips #visualcontent #podcast